TikTok has changed dramatically since it rebranded from musical.ly. From its origin as a very niche app, it has spiraled to the cultural titan it is today.

It’s most dominant feature is being able to share videos with other people with it’s easy to use video editor and maker. The video maker is probably it’s biggest selling point as it has the filters, editing tools, and extensive music library to inspire many people to make videos. This makes it very easy for people to use the latest trending song for a dance or skit.The learning algorithm also tailors specific videos that users would want to see and enjoy. This algorithm is often noted as the reason for TikTok’s success, as it allows users to keep swiping and swiping through videos found just for them.

Its most unique feature of any social media app is that it is entirely music based. If you were a new artist today, the greatest marketing victory would be to have a song go viral of TikTok, as most songs that become viral on the app become viral on the radio and popular streaming services,

An example of this success would be the story of Sueco the Child. His song “Fast” blew up due to exposure from @lukasdaley, a popular TikTok skate account. It garnered attention which eventually led to an offer from Atlantic Records. 

TikTok is also useful against the spread of misinformation. Due to the increased panic about the coronavirus, it makes sense that The World Health Organization has joined TikTok in order to battle the misconceptions surrounding the virus. Though this was implemented recently, other news sites such as The Wallstreet Journal and NBC News have also joined the app as a mean to inform others. It’s a great way to deliver information to generation Z teens about current events and politics.