YouTube Launches #DearMe Campaign

YouTube Launches #DearMe Campaign

Angelina Garcia, Staff Writer

Years after the #ItGetsBetter campaign, a new one is on the rise. #DearMe was launched by YouTube recently to encourage the upload of “video letters” full of advice to their younger selves.

In honor of International Women’s Day on March 8th, YouTube is really pushing this new campaign. They’ve gained the support of many well-known YouTubers such as Michelle Phan, Grace Helbig, and Hannah Hart, and they’ve also launched a Tumblr page to encourage users to post GIFSs related to the campaign.

The campaign isn’t only being looked at as a positive way to reflect back on life and offer advice, as many are criticizing the campaign because teenagers often live in “the now.” Critics of the message the campaign is trying to encourage argue that it can be difficult to look so far into the future for reassurance and solace, and that it’s coming from the perspective that being an adult is so much better than being a teenager.

Despite criticisms, many YouTubers have tagged along with this message, as well as anyone interested in sharing their story. When it comes down to it, all they’re trying to do is offer advice to others who may be experiencing the same hardships that they once struggled with.

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