There has been an ongoing controversy on the well-known app “TikTok ” about the Mielle Rosemary Mint Hair oil; a hair oil made for predominantly African American 4-coarse textured and curly hair types. This hair oil uses essential oils and natural organic ingredients known for rapid hair growth, scalp health, and smooth split ends.

The controversy all started when a group of white influencers was seen on the app using the Mielle Rosemary oil as part of their “wash day” routine; this caused many of those of African American descent to be highly upset, leaving comments such as: “I need my ppl to learn how to start gatekeeping cause i can’ttt” , “Our hair products are already expensive and we don’t even wash every week. Now y’all boutta buy it out just to wash it out.”

On TikTok, many white creators and influencers using the oil have come out stating this oil has caused hair breakage and damage. This is due to the oil specifically not being made for their hair type.

The viral outbreak of the Mielle oil has caused many shortages, price increases, and sell-outs in stores such as Target, Walmart, Ulta, and CVS. Those of African descent are worried that the owner of this popular oil might fall under pressure, switching up the formula to accommodate ALL hair types such as many other brands that have in the past: Cantu, Shea Moisture, Carol’s Daughter, etc.

In a recent Instagram post, the owner made a statement discussing the worries of loyal customers: “I also wanted to come here first to assure you directly that we have no plans to change the formula for Rosemary Mint Oil or any of our products.” Also making another statement, “There have been a few recent comments posted on this topic, but I can personally guarantee you that we are not making any ingredient changes.” – Monique Rodriguez.